To promote a unique exhibition celebrating
70 years of the most popular Czech bicycle brand,
we filmed a true story that illustrates just how strong
a rider’s relationship with his bike can be
Advertising Agency: Y&R, Prague, Czechia
Regional Chief Creative Officer: Jaime Mandelbaum
Chief Creative Officer: Tereza Sverakova
Executive Creative Director: Dora Pruzincova
Creative Director: Marco Antonio do Nascimento
Art Directors: Jan Siller, Vit Strobl
Copywriters: Dora Pruzincova, Jaroslav Kratochvila
Agency Producer: Jana Dlouha
Director: Wolfberg
Director of Photography: Martin Matiasek
Editor: Filip Malasek
Music: Viliam Beres, Steve Walsh
Sound Designer: Viktor Ekrt
Producers: Petr Oplatka, Vasek Sladek
Line Producer: Vit Pecka
Postproduction: PFX
Production Company: Creative Embassy
Music: Studio Bang World
Sound: Studio Soundsquare
Post Production Company: PFX
Executive Managing Director: Tomas Dvorak
Regional Chief Creative Officer: Jaime Mandelbaum
Chief Creative Officer: Tereza Sverakova
Executive Creative Director: Dora Pruzincova
Creative Director: Marco Antonio do Nascimento
Art Directors: Jan Siller, Vit Strobl
Copywriters: Dora Pruzincova, Jaroslav Kratochvila
Agency Producer: Jana Dlouha
Director: Wolfberg
Director of Photography: Martin Matiasek
Editor: Filip Malasek
Music: Viliam Beres, Steve Walsh
Sound Designer: Viktor Ekrt
Producers: Petr Oplatka, Vasek Sladek
Line Producer: Vit Pecka
Postproduction: PFX
Production Company: Creative Embassy
Music: Studio Bang World
Sound: Studio Soundsquare
Post Production Company: PFX
Executive Managing Director: Tomas Dvorak