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A simple but still powerfull idea that sparked beyond  media channels:
from print ad to an experiential installation at Munich´s Airport,
becoming memes and turned to spin-offs across the world




Agency: Jung von Matt, Hamburg
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Art Director: Marco  Antonio do Nascimento (“Eddie“)
Photographer: Mats Cordt