BMW X5 “Horsepower”
Concept & Art Direction
As simple as powerful, the idea sparked beyond media channels: from print ad to an experiential installation at Munich´s Airport, becoming memes and turned to spin-offs across the world:
Agency: Jung von Matt, Hamburg
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Concept & Art Direction: Marco Antonio do Nascimento (“Eddie“)
Photographer: Mats Cordt
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens
Concept & Art Direction: Marco Antonio do Nascimento (“Eddie“)
Photographer: Mats Cordt