Athletes take to the streets:
The launch of new BMW 3 series
for European Market

A challenge using circa hundred atheletes and more than
thousand photos to launch the campaign filmed in Rio de Janeiro/Brazil, shot in Málaga/Spain, Berlin and Hamburg/Germany

Print Campaign / Assets







Agency: Jung von Matt, Hamburg
Creative Directors: Jan Rexhausen, Doerte Spengler-Ahrens, Bernhard Lukas
Creative Team: Marco “Eddie“, Henning Patzner, Christian Fristche
Film Director: Derin Seale Production Company: @Radical Media
Photographers: Mats Cordt, Uwe Duettmann