Print Campaign
The Axe Effect
![](https://freight.cargo.site/t/original/i/790352ebc0bfbb3b6a50e26b3cdd1f21b1195c7ca4ee979c1147fd6ba53e7bf6/Axe Deodorant - Bolo_o.jpg)
Agency: Lowe Lintas, São Paulo
Executive Creative Director: Átila Francucci
Creative Director: Rodrigo Butori
Creative Team: Rogério Betiol, Marcelo "Droopy" Almeida, Marco "Eddie"
Photographer: Felipe Hellmeister
![](https://freight.cargo.site/t/original/i/78faabaedba668fc31a9665b9e61864e14a9ef477110075f67e3de16fd6d4efb/Axe Deodorant - Doors_o.jpg)
Agency: Lowe Lintas, São Paulo
Executive Creative Director: Atila Francucci
Creative Director: Rodrigo Butori
Creative Team: Fernando Nobre, Luiz Tastaldi, Marco "Eddie"
Photographer: Cassio Vasconcelos